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Paul Power

Listen: Tourism Ireland Prepare Advertising Blitz

: 08/20/2017 - 12:37

A major advertising blitz is getting underway aimed at boosting off-season tourism along the Wild Atlantic Way.

€500,000 is being spent promoting the route on radio, TV and online in a campaign running until mid-October.

Laoise Donnelly from Fáilte Ireland hopes the ads will get widespread exposure in the domestic market:

12paraic-whistleblower-donut-pg.mp3, by David Hollywood


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